Best advertisement media for Business
There are many variety of media available for Business to conduct there Advertising Campaign. In my former article, I
have treated the roles of advertisement to a Business. This article will now explain the best advertising media.
1. Newspaper: Newspaper is one of the oldest media use for advertising of Business. Whether small or big
Business use newspaper for advertisement. Newspaper today is still one of the best ways to advertise Business
because of it rapid circulation.
Advertisers will choose the newspaper they love to place there advert on base on the some factors. E.g type of
readers, Newspaper Popularity etc.
One of the benefits of using newspaper for advert is that it can reach a large number of people in a geographical
area.
one of the disadvantage of newspaper advert is that your advert will have to compete with others advert
especially large advert that won't allow readers to notice your advertisement.
2. Magazine: Magazine is also a great medium of advertising. They are read at leisure time, which means the
reader will be able to receive the full advertisement Message. Magazine offers good quality, they are widely
reading around the world.
One of the benefit of Magazine advertisement is that you will be able to target the audience you want. This
means you publish a Business advertisement on a Business Magazine, and so on.
Although advert spaces are very expensive on Magazine.
3. Radio: This means of advertisement is done on Radio Station. Radio is frequently listening to everyday.
Radio is a global medium enjoyed at home, work, office, car etc but the problem with this form of
advertisement is that they are many radio stations; which means you have to advertise on many stations to be
sure that it reaches a long distance.
4. Television: Television as been very popular since the day it was invented. This kind of advertisement is
charged according to the duration. Television advertisement is one of the best adverts because people watch it
everywhere in the world.
Television advertisement is very fast and can reach billions of people in a very short time. The problem with
this kind of advertisement is that they message are temporary, they may be display for just a minute and never
appear again.
5. Internet Advertisement: since everybody in the world today are conversant with internet, it as made internet
the best place to advertise your Business all over the world. This kind of advertisement can be done with
Publisher that as a blog with a numerous number of traffic, I would advise advertiser to go for Google
advertisement.
Google as been doing great in advertising and is still doing very much good. If you advertise with Google, your
advert will reach everywhere in the world.
The problem with this advertisement is that other parties can copy your marketing materials (logo,trademarks
etc) for commercial use without your concept.
The above mention media's is advisable for every advertisers to use in advertising there product.
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