IMPORTANCE OF BRANDING A BUSINESS NAME

What is a Brand?

A Brand is an Image of a specific Product that Consumers get connected to by the identification of the
name, design, Slogan and Logo of the Company that owns the Image.

Branding is marketing the image to make it more recognized by a large number of people and identifying it
with a certain product if they companies with similar product exist.
Branding those not only implies creating recognition for the Business but also to build good reputation for the
Business.

Puma is a good example of well branded name, it is globally accepted. Puma is well
recognized even to those that don't use the Products. Because of its name that is well branded, There Marketing Tools such as logo, slogan can't be use by another brand.

Below are some benefits of Branding:
Loyalty and Recognition: This is the key reason for Branding. A brand name with 100% loyalty will stand as first choice for any consumer. If they should need any product that such brand is producing, they won't get it elsewhere no matter the condition.

If a company build a strong Brand name and image for her Company, that image will remain in Customers
mind to the extends that they won't be satisfy using another Brand Product.

Image of Quality: If a Strong Brand name as been created, it will build an image of Quality for the
Business. The Brand will be seen as part of a Product that its Quality.

For instance: If you go to the market and you saw two identical products, you will definitely purchase the branded
product because you will belief it is with the higher quality.

Image of size: If an effective brand is created, Consumers will begin to see the Business greater than
it really was. A strong Brand will be seen in a large image. A strong Brand name will allow consumers to
associate Business with the company because they belief they will get an advantage of advertisement.

Image of experience: People will see Business to be more experienced in there Products and services if
they have strong Brand. This Business will be Trust and relied on rather than unbranded Business.

Multiple Product: If a Business as a strong brand name, the Producer will be able to combine another
product with it since it would include the Brand name. Consumers will be confident enough to buy another
product from you since your Brand is well trusted.

for example: Samsung sell Phones, headset, Television, Laptop, etc all with the same Brand name 'SAMSUNG'.